Company

EIFO

Period

2023 - 2025

Rolle

Designer

Description

EIFO – Denmark's Export and Investment Fund – was founded on 1 January 2023 as a merger of EKF, Vækstfonden and Den Grønne Investeringsfond.

Skills

Brand Design

Design Systems

Projektledelse

Visuel Identitet

Scaling a new brand identity

Based on the foundation's most read publication – the annual report – I developed modular templates in Templafy for both Word and PowerPoint.

Challenge

1 designer, 470 employees.

Result

My time consumption per

Expanding a brand identity

Three foundations with very different target groups have been brought together under one identity.

Solution

In collaboration with Kontrapunkt, we developed flexible visual tools so that the identity could be adapted to context - without losing its core: A new illustration style with figurative and abstract elements that replace concrete stock images. Animation principles with room for both seriousness and play. Extended color principles that enable differentiation without splitting the brand.

spreading a brand identity

Although the foundation is new, it is many of the same people who were behind it before.

Challenge

When EKF, Vækstfonden and Den Grønne Investeringsfond were brought together under one new common identity as EIFO, it meant a natural heat loss in the overall degree of awareness.

Result

Together with the Brand & Marketing Team, I have helped to attract 4,733 organic followers on LinkedIn in the past year - and strengthened knowledge of EIFO as one unified actor.